CMOs Must Engage With The New “Business Consumer”

Team TiEcon Blog News

There’s no doubt that how businesses attract and engage with customers is forever changed. Gone are the days where your buyers are known, predictable, and loyal. Instead, today’s B2B buyers act more like B2C consumers, leveraging their digital devices to discover and learn about your brand. In fact, according to Forrester, 68% of buyers prefer to research on their own, …

As an entrepreneur how will you integrate technology with marketing?

Darshana Nadkarni Blog News

Posted by Darshana V. Nadkarni, Ph.D. www.darshanavnadkarni.wordpress.com Twitter @DarshanaN Technology is impacting every area of our lives. Blending marketing and advertising with technology dubbed MarTech and AdTech, is entirely changing the marketing landscape. When combined with big data and AI, there is greater efficiency in building, managing, delivering and optimizing campaigns, in placing, buying, and selling ads and in targeting …

Martech and Adtech: No Longer Apart

Team TiEcon Uncategorized

By Vasudha Badri Paul Technology innovations are shaking up every industry, and marketing is no exception. In the marketing stack, inventions are enabling a new breed of marketers who can create initiatives that drive business results. Data science, machine learning and analytics are driving a convergence of adtech and martech, maximizing marketing performance and ROI on ad expenditure. Marketing the …