SANTA CLARA CONVENTION CENTER
September 2-3, 2020

THE WORLD’S LARGEST
ENTREPRENEURSHIP CONFERENCE

Start. Connect. Scale.

A CUSTOMER-CENTRIC APPROACH TO SCALING YOUR STARTUP

Wednesday, July 22nd, 09:00 am to 09:40 am

Room B

Unable to get to product-market fit. Couldn’t repeatedly acquire customers. People, processes and operations didn’t scale well enough. Ran out of money... Startups fail for many reasons. How do you put the customer at the centre of things and scale your startup? Pradeep Rathinam, the chief customer officer at Freshworks, unpacks the key strategies for startup success.