SANTA CLARA CONVENTION CENTER
MAY 10-11, 2019

THE WORLD’S LARGEST
ENTREPRENEURSHIP CONFERENCE

Start. Connect. Scale.

THOUGHT LEADERSHIP TALK: START-UPS, CURE YOUR DISCONNECTS!

Saturday, May 11th, 10:30 am to 10:50 am

Hall A3

ENTREPRENEURSHIP

All start-ups have them: strategy-to-execution gaps that disconnect “where you are” from where you want to be; where you need to be. You’ll need to cure these gaps to reach the promised land of traction – home to sustainable revenue growth. Said differently, you’ll need to survive the gauntlet that is “go-to-market” – a minefield whose vagaries doom 80% of start-ups. In this invaluable session for entrepreneurs, Ms Helen Yu shows start-ups how to do exactly that. It begins by dissecting the “traction gap” into five disconnects – like process inadequacies and poor product-market fit – and applying strategies and tactics proven to cure them. Among them: solutions that will strengthen customer experience, support customer success, and create technological advantages from proof of concept and prototyping to product launch.