SANTA CLARA CONVENTION CENTER
MAY 10-11, 2019

THE WORLD’S LARGEST
ENTREPRENEURSHIP CONFERENCE

Start. Connect. Scale.

ROLE AND IMPACT OF CMO

Friday, May 10th, 11:00 am to 11:30 am

MARKETING AND SALES

What ought to be the goal of the CMO? An ever evolving role, how has it changed over time? What are the new challenges that CMOs of today are facing? Do CMOs need to be technologists to truly promote their companies? What does the role of the CMO look like depending on the stage of the company (early, mid-stage, public)? These are just some of the questions we’ll answer in this panel!