Health Tech in the Spotlight at TiEcon 2019

Team TiEcon Announcement, Blog News

The $3.8 trillion US healthcare industry is being upended by companies attuned to the needs and desires of empowered consumers. These new entrants are nibbling at the edges of the traditional healthcare ecosystem, setting the stage for a New Health Economy. Drug and device companies need the right mix of digital tools and processes to accelerate innovation or they risk …

The Why + What of Sales & Marketing Alignment

Nishi Saksena Uncategorized

The alignment of marketing and sales is really about the customer. We have to look at everything we do through the eyes of the customer. Most organizations still believe in the perfect sales and marketing delineation: This is where marketing generates leads for sales, and then sales development reps qualify these leads to create opportunities that salespeople hopefully turn into …

The Evolving New Role of a CMO

Nishi Saksena Uncategorized

As companies confront changing consumer behavior, increasingly important third-party scrutiny, and more diverse target markets and segments, they must broaden the roles of marketing and the CMO. Today, many chief marketers focus mainly on building brands, making advertising more effective, and perhaps market research. Although these responsibilities aren’t going away, CMOs must address several other areas as well: leading company-wide …

Demystifying Immigration Issues in America Today

Demystifying Immigration Issues in America Today – TiEcon 2019

Team TiEcon Blog News

America has always been a nation of immigrants and the country’s success can largely be attributed to their hard work and ambitions. In fact, nearly half of all Fortune 500 companies were founded by American immigrants and their children. However, in recent years, especially under the current administration, the approach to immigration in the United States has undeniably changed. The days …

5G Networks: Your Health Gets Up, Close & Personal

Nishi Saksena Uncategorized

Smart, connected health devices have already started revolutionizing traditional care giving. While some of these capabilities are available today, we need a technology that makes them more ubiquitous, reliable and immediate. Enter 5G. The speed, bandwidth, and device connectivity promised by 5G infrastructure networks will rejigger how the industry approaches wellness. 5G can capture streams of patient data continually from …

Enterprise Blockchain: Moving Adoption Beyond the Hype

Team TiEcon Blog News

  A majority of senior executives at the world’s largest companies say that blockchain-based systems are set to replace existing mission critical infrastructure (Deloitte’s 2018 Global Blockchain Survey). We’ve all enjoyed a more interactive and socially engaged online community with Web 2.0, but enterprises are facing massive cybercrime and fraud is a multi-trillion dollar global business. Trust is the defining …

Tokenization of Healthcare Data with Blockchain

Nishi Saksena Blog News

All healthcare sectors have one precious asset in common i.e. sensitive health data. It’s not just a precious asset but a well-priced asset as well. Recently, the health insurance industry has joined forces with data brokers to vacuum up patient data. The data stored and shared is mostly user-generated which is traded for clinical research purposes and medical studies to …

Blockchain Efforts Advance in Food Chain

Nishi Saksena Blog News

One Cream. One Sugar. What about a dash of Blockchain in your coffee? The Coffee Board of India, an organization promoting coffee production in India, launched a pilot blockchain e-marketplace in collaboration with Eka Plus, a platform for agricultural management. The Indian Ministry of Commerce Industry (MCI) publicly announced this collaboration on Thursday, March 28th, 2019. Upon success of the …

CMOs Must Engage With The New “Business Consumer”

Team TiEcon Blog News

There’s no doubt that how businesses attract and engage with customers is forever changed. Gone are the days where your buyers are known, predictable, and loyal. Instead, today’s B2B buyers act more like B2C consumers, leveraging their digital devices to discover and learn about your brand. In fact, according to Forrester, 68% of buyers prefer to research on their own, …