Go-to-Market Strategies in Cybersecurity
When & Where
About This Talk
There are several successful go-to-market strategies in cybersecurity and new innovative ones popping up. What should you be considering as you develop and execute your strategy? What should you consider when changing or modifying it? What role can strategic partnerships play and how to make them successful? How can GTM influence the ultimate outcome for a company? This panel has been there and done all of this. Whether you are a young company that is just starting out or a company scaling its operations, this panel will get you thinking.
Farzad Tari is a veteran Business and Corporate Development Executive and an active investor in early stage cyber security companies. Farzad has been actively involved with driving revenue growth through forming strategic partnerships, designing stage appropriate go-to-market strategies, and generating high returns for stakeholders through IPOs and M&A exits. He currently leads corporate development and strategic partnership at Imperva, the leader in application and data security. His prior experience includes leadership roles at companies such as Cisco, F5 and CheckPoint. He has also served as an executive, investor and board member at several successful cyber security startups including Tugboat Logic (now part of OneTrust), Secret Double Octopus, Prevoty (now part of Imperva), Swan Labs (now part of F5), CyberInc (now part of Forcepoint), Cequence, Armorcode and Pronto.
Palo Alto Networks
Rick Caccia is SVP of Marketing for the Cortex and Unit 42 business units at Palo Alto Networks, where he is responsible for product marketing and demand generation. He has worked in a variety of B2B data and security management companies, including leadership roles at ArcSight and Exabeam, leaders in the SIEM and security analytics markets. He has an MBA in technology management from U.C. Berkeley.
Rehan Jalil is the CEO of Securiti, the leader in Unified Data Controls. He was the SVP and GM for Cloud Security at Symantec.
Rehan came into Symantec through the $4.7B acquisition of Bluecoat, where he ran cloud security. He came into BlueCoat via the $280M acquisition of Elastica, which he founded and ran as CEO. Elastica pioneered CASB and drove it to become an important security category. Prior to that he was founder and chief executive officer of WiChours, an innovator in deep packet inspection centered packet core, which was used to deploy some of the earliest 4G networks. WiChorus was acquired by Tellabs for $180M. Previously, he was Chief Architect at Aperto and helped innovate multicore GPU at Sun Microsystems. He was named Ernst & Young Entrepreneur finalist in 2010 and Top 25 Disruptor in 2015.
He holds an AMP from Harvard Business School, an MSEE from Purdue University and a BS from NED University.