SANTA CLARA CONVENTION CENTER
MAY 10-11, 2019

THE WORLD’S LARGEST
ENTREPRENEURSHIP CONFERENCE

Start. Connect. Scale.

HELEN YU

Founder & CEO, Tigon Advisory

TRACK KEYNOTE, ENTREPRENEURSHIP

Helen Yu is founder and CEO of Tigon Advisory, a Chicago-based firm that equips start-ups to tackle go-to-market challenges that must be met before they can scale; among them: capturing the nuances of customer demand, matching products to market segments, engineering "marketability" into every product, and creating processes to systematize success.
A long-time customer success executive and board advisor with a substantial record of scaling businesses, driving growth, and transforming under-performing companies, Helen has built a career spanning from early-stage start-ups to pre-IPO to the Fortune 500, including Oracle and Adobe. The strategies she helped devise for Jebbit - a Boston based start-up that collects "declared data" (the first - party data required by brands to deliver personalized experiences) - paved the way for $12 million in Series B financing closed by the company in April, 2019. Helen is currently serving as an Advisor at Pypestream, a conversational AI company that provides customer services solution at scale.