Rob Mishev is a general manager at LivingSocial, a Washington, D.C. venture-backed startup, which is revolutionizing local and social commerce. He leads the San Francisco office where he oversees all sales, marketing and strategic partnership efforts. Previously, he was a management consultant at McKinsey & Company focusing on technology companies and sales and marketing engagements. He also served in the Air Force as a program manager for various hardware and software development efforts. He graduated from the U.S. Air Force Academy and received an MBA from the Harvard Business School.