Internet - Online Advertising: Are Consumers Being Served?

Session Time : 05/15/2010 10:15 am - 11:30 amModerator(s):
  •  
    Speaker Name : Shenan Reed
    Company Name : Morpheus Media
    Position : Founder & Managing Director
Panelist(s):
  •  
    Speaker Name : Adam Bain
    Company Name : Fox Audience Network
    Position : President
  •  
    Speaker Name : John Sabella
    Company Name : Undertone Networks
    Position : CTO
  •  
    Speaker Name : Lucy Jacobs
    Company Name : AdBrite
    Position : VP & GM
  •  
    Speaker Name : Armin Ebrahimi
    Company Name : Permuto
    Position : COO
 
Session Description :

In the current challenging global economic environment, there is increased pressure on advertising networks and startups to deliver real value or merge to survive. Online advertising is going through fundamental change with the rapid growth of Facebook, Twitter and online video. Whether you are an advertiser, website owner, online retailer, social applications developer or an entrepreneur preparing to launch a new internet company, you need to be on top of current trends in the world of online advertising. This is vital to acquiring new customers, and growing your business.

Our panel of industry experts and VCs will discuss where online advertising is headed, and opportunities for entrepreneurs. They will answer several thought-provoking questions.  Is the industry in a "permanent reset"? Or will we see renewed growth? Will real-time streams cause a dislocation of consumer's attention from websites and blogs to social platforms? Is this change disruptive or evolutionary? Are ad exchanges the new power center? Where are we headed with new business models of online shopping, and it's associated impacts on advertising? Join us for an interesting discussion that will give you immediate insights for your business or next entrepreneurial opportunity.